RellaCon 2026: A New Era of Ella
This past week, Rella hosted RellaCon 2026 — our second annual virtual event and the official launch of a brand-new era of Ella.
More than 1,000 social media managers, agency owners, and creators RSVP'd to see what's next inside Rella, what's changing in social, and how the people doing this work every day can stay ahead.
RSVP here for the RellaCon 2026 recording!
What is RellaCon?
RellaCon is Rella's annual virtual event for social media managers, agency owners, and creators. It's the moment we step out from behind the content calendar and onto a (virtual) stage to talk about where social is heading, what we've been building inside Rella, and how the people leading social can stay ahead of the curve.
This year, the headline was all about Ella's new era — a complete rebuild of our AI from a chatbot you open into a teammate you delegate to.
A new era for Ella
Most platforms are bolting AI on as a feature. We rebuilt Ella as the product. SMMs are drowning in repetitive (but essential) work — trend reports, client recap emails, content calendar gaps, competitor analysis — and the new Ella was built to absorb it.
Here's the headline: Ella isn't just an AI assistant anymore. She's the teammate who works while you sleep — running trend reports, sending client analytics, closing feedback loops, and filling your content calendar without you lifting a finger.
A few of the things we showed live on stage:
Workflows on autopilot. Build them in a conversation (no manual step-by-step), put them on a schedule or event-based trigger, and let them run. Weekly competitor research that lands in your Rella every Monday morning. Monthly analytics emails that go out on the 1st without anyone hitting send. Comment-triggered edits that apply the change and post a confirmation reply.
Multi-modal context. Drop in a video, audio file, PDF brief, or CSV — Ella works with all of it. A voice memo on the way to a meeting becomes a caption on the calendar. A brand guidelines PDF becomes drafts that actually match the brand.
Run history + sign-offs. Every workflow execution is logged step by step, with optional approval gates before anything sends or posts. AI you can audit. AI your clients can trust.
The TL;DR: Ella stops being a tool you open and starts being a teammate you delegate to.
Want a closer look at what Ella can do? Explore the full Ella guide here.
Behind the scenes
Curious how we put RellaCon together — and what we learned hosting our second annual event? We wrote a behind-the-scenes look on The Social Desk.
A few takeaways we’re still thinking about:
Show, don't tell (especially with AI — live demos win).
The best tools give people their time back.
If you're live, be live — read comments in real-time and pull questions from the chat for Q&A.
Follow along: Rella's 15 Days of Workflows
We didn't want the momentum to end with the keynote. Over the next two weeks, we're rolling out 15 Days of Workflows across our social channels — one new Ella workflow every day, with the prompts, triggers, and context behind each one. Think weekly trend reports, monthly analytics emails, comment-triggered edits, content calendar fills, client recap drafts… one workflow at a time, ready for you to try!
Follow along here:
Save the ones you want to try next, and let us know which workflow you're setting up first.
What's next
The new Ella features are live! Whether you tuned in to RellaCon, you're catching the replay, or you're just discovering Rella for the first time — we built this era for the people doing the real work behind a brand.
If you're already a Rella user, log in and build your first workflow.
If you're not yet, start your free trial and see what it feels like to delegate to a teammate who works while you sleep. 💜
