How to Run and Manage Influencer Campaigns with Rella
Managing influencer campaigns can be overwhelming when you’re juggling emails, spreadsheets, and multiple content submissions. Instead of using scattered tools, Rella provides an all-in-one solution to streamline your influencer collaborations. Whether you’re a brand, agency, or creator, you can track outreach, organize campaigns, and manage approvals seamlessly—all in one place.
In this guide, I’ll walk you through how to run your influencer campaigns efficiently using Rella.
Step 1: Set Up Your Influencer Campaigns in Rella
Start by creating a Social Space dedicated to influencer management. Here’s how:
Label it “Influencers” to organize all your partnerships in one place.
Add Projects to keep things structured:
Create a Project for each campaign (e.g., “Spring Campaign”).
Or, store all influencers in one project and move them between campaigns as needed.
Rella makes everything flexible, so you can customize your workflow to match your process.
Step 2: Customize Your Workflow with Statuses
Every influencer collaboration moves through different phases. To keep track, customize your statuses to match your workflow:
✅ Reached Out – Influencers you’ve contacted
✅ Creator Approved – Influencers confirmed for the campaign
✅ In Progress – Content creation is underway
✅ Pending Approval – Waiting for content review
✅ Approved Content – Content is finalized
✅ Closed – Campaign is complete
Pro Tip: Customize your statuses with colors, labels, and hidden sections to match your team’s workflow.
Step 3: Keep Track of Influencers & Outreach
Instead of tracking influencers in Google Sheets, store all relevant information directly in Rella:
✔ Log influencer details—name, platform, follower count, links, and engagement stats.
✔ Add notes—track past conversations, brand fit, and content style.
✔ Assign tasks with deadlines—e.g., “Follow up with this creator in 7 days.”
✔ Move influencers between projects as they progress through different campaigns.
Now, you’ll never lose track of influencer communication or forget a follow-up!
Step 4: Manage Influencer Content Submissions
Once influencers are approved for a campaign, they can submit their content directly in Rella—no more messy Google Drive folders or long email threads.
Here’s how it works:
📌 Click into an influencer’s project and add the platforms they’re creating content for (e.g., Instagram Reel, TikTok).
📌 Set preview due dates to track content deadlines.
📌 Add briefs, shot lists, and campaign notes so influencers have everything they need.
📌 Share a link with influencers where they can upload their content without logging in.
What Influencers See When You Share a Link
They cannot see internal tasks or team communication.
They can see notes (so they know campaign details).
They can upload their content directly for approval.
Now, instead of downloading files from emails or scattered folders, all influencer content is stored in one place for easy review and approval.
Step 5: Streamline Feedback & Approvals
Instead of manually collecting feedback from brands or clients, Rella lets you share campaigns for direct approvals.
Here’s how to approve content seamlessly:
View influencer submissions—download videos, review captions, and check hashtags.
Leave public comments—communicate directly with the creator in one place.
Move influencers through the approval process—from “Pending Approval” to “Approved Content.”
If you’re an agency managing a campaign for a brand, you can share the campaign folder with your client:
📌 Click into the project and generate a shareable link.
📌 The client can review, approve, and leave comments on each post.
📌 They can change the status to “Approved” when content is finalized.
No more lost emails, confusing approvals, or scattered revisions—everything is in one place!
Step 6: Track Campaign Progress & Performance
Once content is approved, keep track of live dates and performance:
✔ Use the calendar view to see scheduled posts, deadlines, and content timelines.
✔ Sync with Google Calendar to get reminders of campaign milestones.
✔ Monitor which influencers have completed their deliverables and who still needs to submit content.
Easily Share Reports with Brands
When the campaign is complete, you can generate an analytics report with performance insights:
📌 View top-performing content, impressions, engagement rates, and reach.
📌 Generate a detailed report directly in Rella.
📌 Share the report via a link or email—so clients see campaign results without downloading anything.
Now, instead of manually creating reports, brands and agencies can instantly access influencer performance data with one click.
Final Thoughts: Why Use Rella for Influencer Campaigns?
📌 For agencies & brands: Track influencer outreach, approvals, and performance in one place—no scattered tools.
📌 For creators: Submit content easily, get feedback faster, and manage campaigns without extra logins or messy emails.
Instead of using Google Sheets, email threads, Drive folders, and separate scheduling tools, Rella lets you organize everything in one place and streamline your entire influencer workflow.
