5 Social Media Trends You Can’t Ignore in 2025 (And How to Plan for Them)
The social media landscape is constantly evolving, and staying ahead of the latest trends is essential for brands, creators, and businesses looking to maximize engagement. In 2025, several key trends are reshaping how we interact with social media. Here are five trends you can’t ignore and how you can plan for them.
1. Short-Form Video Will Continue to Dominate
Short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken center stage. Video content is more engaging, shareable, and favored by algorithms.
How to Plan for It:
Use Rella to map out a short-form video content calendar and schedule posts in advance.
Save trending sounds and videos in folders on TikTok and Instagram for easy reference.
Draft video scripts and shot lists in Rella’s notes to streamline content creation.
2. AI-Generated Content Will Become More Prevalent
AI tools are becoming widely used for content creation, from generating captions and blog posts to video editing and image generation.
Recommended AI Tools:
ChatGPT – Generate engaging captions, blog outlines, and content ideas.
Canva Magic Write – AI-assisted graphic and text generation for social media visuals.
Runway ML – AI-powered video editing and effects for short-form content.
Descript – Transcribe, edit, and enhance video and audio content.
Pictory – Create AI-generated videos from text-based scripts.
Lumen5 – Turn blog content into video content with AI automation
How to Plan for It:
Use AI-assisted tools to brainstorm post ideas, but humanize your content to maintain authenticity.
Store AI-generated captions, hashtags, and content outlines in Rella’s notes for quick access.
Experiment with AI-powered social media tools while ensuring your brand voice remains personal and engaging.
3. Social Commerce Will Expand
Platforms like Instagram, TikTok, and Pinterest are making in-app purchases easier than ever. Social commerce is growing rapidly, and brands need to integrate seamless shopping experiences.
How to Plan for It:
Use Rella to schedule product launch announcements, promotional campaigns, and influencer collaborations.
Plan and track your shoppable content strategy by adding e-commerce links to posts.
Leverage user-generated content (UGC) by featuring customer reviews and product demonstrations and collect the content on Rella
4. Authentic, Unfiltered Content Will Outperform Polished Posts
Audiences are shifting away from highly polished, overly curated content and gravitating toward more real, behind-the-scenes, and unfiltered content.
How to Plan for It:
Schedule behind-the-scenes footage, daily vlogs, and raw content using Rella’s content calendar.
Encourage engagement with candid stories, interactive Q&As, and real-time updates.
Showcase authenticity by sharing personal experiences, challenges, and wins.
5. Storytelling Over Selling
Consumers are becoming increasingly resistant to traditional sales tactics. Instead of hard-selling, brands are using storytelling to create deeper connections with their audience.
How to Plan for It:
Focus on creating content that tells a story—whether it’s about your brand’s journey, customer success stories, or the purpose behind your products.
Use Rella’s notes and content calendar to plan storytelling-driven posts and avoid sounding overly promotional.
Engage your audience with relatable, narrative-driven content that builds trust and brand loyalty over time.
2025 is shaping up to be a dynamic year for social media, and adapting to these trends early will give you a competitive edge.
Start using Rella today and make 2025 your most successful social media year yet!
