How to Create a Social Media Content Calendar That Actually Works
Creating a social media content calendar is essential for managing multiple platforms, planning content in advance, and maintaining a consistent posting schedule. In this guide, we’ll walk you through how to create a content calendar that actually works.
Why You Need a Social Media Content Calendar
A content calendar helps social media teams and managers:
Plan and schedule content across platforms.
Collaborate with team members.
Track important dates and campaigns.
Maintain consistency and avoid last-minute scrambles.
Without a calendar, it’s easy to lose track of what’s being posted where, miss key dates, or overwhelm yourself with daily content creation.
Step 1: Audit Your Current Social Media Strategy
Before building your calendar, review your existing content:
What types of posts perform best?
Which platforms drive the most engagement?
Are there content gaps you need to fill?
Use Rella’s analytics to see your top performing posts
Step 2: Choose Your Platforms and Content Pillars
Decide which platforms you’ll focus on (Instagram, TikTok, LinkedIn, etc.) and outline your content pillars—such as product highlights, behind-the-scenes content, educational posts, and user-generated content.
With Rella, you can manage unlimited accounts from one dashboard, making multi-platform planning a breeze. Choose which platforms you want to focus on - even adding custom platforms to Rella.
Use Rella to add custom platforms and color coordinate your platforms with your branding.
Step 3: Use Rella to Plan Your Content Calendar
Add content ideas: Brainstorm and store ideas directly in Rella.
Set posting schedules: Plan posts for weeks or months in advance.
Collaborate with your team: Assign tasks, share feedback, and approve posts within Rella.
Unlike spreadsheets or generic project management tools, Rella is built for social media teams and managers, making it easy to plan, schedule, and collaborate.
Step 4: Create a Content Workflow That Works
Develop a workflow that includes:
Content ideation.
Design and copy creation.
Review and approvals.
Scheduling and publishing.
Add tasks with deadlines and assignees to keep track of progress.
With Rella’s intuitive workflow tools, you can move through each stage seamlessly, ensuring no steps are missed.
Step 5: Automate and Schedule Your Posts
Save time by scheduling content in advance. Rella’s content calendar lets you schedule posts across platforms with just a few clicks, so you can focus on strategy and engagement.
Step 6: Measure and Optimize Your Content
Review your content’s performance to see what works best. Rella’s analytics dashboard gives you real-time insights, helping you refine your strategy for better results.
Additional Tips for Social Media Content Planning
Create Saved Folders on Instagram and TikTok: Save videos and posts that inspire you in dedicated folders for easy reference when you want to recreate them.
Keep an Idea List in Rella: Use Rella’s notes section to jot down content ideas as they come to you and include links to trending sounds or posts for inspiration.
Draft Scripts and Shot Lists in Rella Notes: Plan out your content scripts, captions, and shot lists directly in Rella so you’re always ready to film.
Batch Create Content: Film multiple videos or create several posts in one session to save time during the week.
Use Templates: Create and save content templates in Rella for recurring post types like weekly tips, behind-the-scenes, or product features.
Why Rella is the Best Tool for Social Media Content Calendars
Unlimited social spaces with all plans—perfect for growing teams.
Platform-specific features that simplify content planning.
Seamless collaboration with team members and external clients.
Analytics to measure and improve your strategy.
If you’re ready to take your social media planning to the next level, Rella is the all-in-one tool you’ve been looking for.
Creating a social media content calendar doesn’t have to be complicated. With the right strategy and tools, you can streamline your content planning and stay consistent across platforms. Rella makes it easy to plan, collaborate, and optimize—so you can focus on creating content that resonates with your audience.
Start your free trial with Rella today and see how easy content planning can be!
