Creator vs Business Account on Instagram
What is the difference between a Creator and a Business account on Instagram? Knowing the difference between the two Instagram accounts might cause you to rethink your account type.
Creator Accounts 🎨
Instagram introduced the Creator account back in 2019 to help attract and cater to influencers. Initially, the Creator account was only available to those content creators with a following of 10,000 or more. The creator profiles include features and tools that specifically cater to influencers who are not attached to more traditional business models. Instagram Creator profiles are meant to fulfill the needs of influencers and creators.
Business Accounts 📊
Business accounts become available in 2016 which allowed business owners to have access to a variety of tools including analytics on your posts and stories, additional calls-to-action and buttons you can add to your profile.
Both account types have their weaknesses and strengths, so it is up to you to decide which account type is best suited for you.
Similarities and Differences ✨
Creator and Business features include:
A label, beneath your display name, that lists your business or what niche you are in.
Detailed insights into your audience demographics, the best times to post, and other trackable metrics.
Add Call-to-Action buttons so you can contact information or a website. Creators have less options for buttons than Business accounts.
Business Account
Integrations with third-party tools so that you can automatically publish to your profile.
The ability to promote Instagram posts as ads.
Instagram Shoppable posts, when you sync your store with Instagram.
Customized audience targeting to amplify your content.
Creator Account
Get the daily number of follows and unfollows, so that you can see which content performs best.
Access to Instagram’s “Creator Studio,” which displays all your stats in one convenient location.
Inbox sorting so that your DMs can be sorted into Primary, General, and Requests boxes.
Which Account Type is Best? ⚖️
While you can choose whichever account you prefer, here are some recommendations. Choose a Business account if you identify as a brand, small business owner, retailer, or local shop. Choose a Creator account if you are a rising influencer, content producer, artist, public figure, and looking to build your personal brand.
If you are using Rella and would like to auto-post or automatically track your goals then you would need to have a business account.
If you are interested in topics such as content creation and social media be sure to follow Rella on Instagram and TikTok for daily content creation tips, social media updates, and more!
