Insights

Content approvals in Rella let clients and teammates sign off on a post with easy Approve and Reject buttons, while you choose who needs to approve and whether statuses can still drive auto-post. I led the project on Rella’s dev team, so here’s how it came together and the real situations it’s built for. Approvals are included on Premium (1 assigned approver) and Premium Plus (unlimited assigned approvers).

Updated November 3, 2026

TL;DR

• It started with feedback that approving a post wasn’t clear enough for clients who don’t use Rella every day.

• We made approval its own step, with easy Approve and Reject buttons and approvers you assign.

• Our first users told us how much they rely on statuses, so we kept status-based auto-post instead of removing it.

Why did we rebuild approvals?

It started with a simple piece of feedback: approving a post wasn’t clear enough for clients. A lot of the people who sign off on social content are clients or bosses who open Rella once a week, if that. They need to know exactly what to do the second a post loads.

Back then, approval lived in your statuses. A post counted as approved when it sat in an approved status. That worked for many teams, and we wanted to keep what they liked while giving clients something much clearer.

How did it come together?

The big decision this summer was to make approval its own step, separate from where a post sits on your board. Once we did that, the rest followed. You assign the people who need to sign off. They get easy Approve and Reject buttons.

Next came the share link. We wanted a client to open a post and just click Approve, without needing a Rella account. So when you choose Anyone as the approver, whoever you share the post’s link with sees Approve and Reject buttons right on it.

We built it in stages and tested every path we could think of before turning it on. Then our first users tried it, and that’s where the most important change came from. Our plan had been to move everyone onto the new approval flow. Those teams told us how much they rely on statuses to move posts through approval. So we listened, and we kept that workflow instead of removing functionality. Thank you to everyone who tested it early.

When should you use content approvals?

Your client doesn’t have a Rella account. Choose Anyone as the approver and share the post’s link with your client. They open it and see Approve and Reject buttons right there, no login needed. If something needs changing, they click Reject and can leave a comment on what to fix.

Two people on your team have to sign off. Say a post needs a yes from both your account manager and your creative lead. Add them both as approvers. The post counts as approved only when everyone has approved, and you can see at a glance who’s still pending. Assigning more than one approver needs Premium Plus, since Premium includes 1 assigned approver.

You want auto-post to wait for a yes. Turn on “Only if approved” for auto-post, and a scheduled post holds until every approver has signed off.

Your team already runs on statuses. Keep “Only if status allows” on, and posts go out based on their status, just like before. You can also use both together, so a post needs the right status and every approval before it publishes.

Which plan includes content approvals?

On Pro, reviewers can approve by changing the status on public links, but you can’t assign approvers. Premium includes 1 assigned approver, and Premium Plus includes unlimited assigned approvers. You can compare plans on the Rella pricing page, and every plan has a 14-day trial.

Where can you learn more or share feedback?

The collaboration and approvals guides cover the settings in detail, and New Approvals System for Existing Users explains how your current setup carries over. You can follow what we ship on the Rella changelog.

This one was shaped by your feedback, so keep it coming on our feedback board.

FAQ

Do my clients need a Rella account to approve a post?

No. Choose Anyone as the approver and share the post’s link. Your client sees Approve and Reject buttons right on it, no account needed.

Which plan includes content approvals?

Premium includes 1 assigned approver, and Premium Plus includes unlimited assigned approvers. On Pro, reviewers can approve by changing the status on public links, but you can’t assign approvers.

How do I turn on content approvals?

Choose Anyone or add teammates as approvers on a post. The Request Content Approvals guide covers the details.

Will my posts still auto-post if my team approves with statuses?

Yes. Choose “Only if status allows” in your auto-post settings and posts will go out based on their status, just like before.

Written by David Goguen, Software Engineer at Rella. David led the content approvals project on Rella’s dev team.