A New Era of Ella: Rella's AI Teammate for Social Media Managers
Meet the rebuilt Ella, Rella's AI strategist introduced at RellaCon: Workflows on autopilot, file-aware context, run history and which plans include her.
Insights
Ella is Rella's AI strategist for social media managers. At RellaCon 2026, we introduced a completely rebuilt Ella, turning her from a chatbot you open into a teammate you delegate to. Here's what changed, what Ella can do and how to start using her.
What is RellaCon?
RellaCon is Rella's annual virtual event for social media managers, agency owners and creators. It's where we share where social is heading, what we've been building inside Rella and how the people leading social can stay ahead.
RellaCon 2026 was our second annual event, and more than 1,000 social media managers, agency owners and creators RSVP'd. The headline was a new era of Ella.
What is Ella?
Most platforms bolt AI on as a feature. We rebuilt Ella as the product. Social media managers spend hours on repetitive but essential work: trend reports, client recap emails, content calendar gaps and competitor analysis. Ella is built to take that work off your plate.
Instead of an assistant you open when you need help, Ella works like a teammate. She can run trend reports, send client analytics, close feedback loops and help fill your content calendar, even while you're offline.
What Ella can do
Workflows on autopilot
Build a workflow by describing it to Ella in a conversation, with no manual step-by-step setup. Put it on a schedule or an event-based trigger and let it run. For example: weekly competitor research that lands in Rella every Monday morning, a monthly analytics email that goes out on the 1st, or a comment-triggered edit that applies the change and posts a confirmation reply.
Works with your files
Drop in a video, audio file, PDF brief or CSV, and Ella works with all of it. A voice memo can become a caption on your calendar, and a brand guidelines PDF can become drafts that match your brand.
Run history and sign-offs
Every workflow run is logged step by step, with optional approval steps before anything sends or posts. That means AI you can audit, and AI your clients can trust.
Workflow ideas to try
Weekly trend reports
Monthly analytics emails to clients
Edits triggered by comments on a post
Filling gaps in your content calendar
Client recap drafts
We share new workflow ideas, with the prompts and triggers behind them, on Rella's Instagram and TikTok. For step-by-step setup, see our support guide to Ella Workflows.
Which Rella plans include Ella?
Ella is included on Premium, with a set amount of monthly usage and optional pay-as-you-go credits after that, and is unlimited on Premium Plus. Ella isn't included on the Pro plan. For a full breakdown, see Rella Pricing Explained.
What we learned hosting RellaCon
A few takeaways from running our second annual event:
Show, don't tell, especially with AI. Live demos win.
The best tools give people their time back.
If you're live, be live. Read comments in real time and pull questions from the chat for Q&A.
For the full story, read Behind RellaCon 2026 on The Social Desk, our Substack.
Frequently asked questions
What is Ella in Rella?
Ella is Rella's AI strategist. She writes and plans content, summarizes performance and runs automated Workflows for social media managers and agencies.
What are Ella Workflows?
Workflows are automations you build by chatting with Ella. They can run on a schedule or when something happens, like a new comment, and every run is logged, with optional approval steps.
Is Ella included on every Rella plan?
No. Ella is on Premium and Premium Plus. Premium includes a set amount of monthly usage, and Premium Plus includes unlimited usage.
What is RellaCon?
RellaCon is Rella's annual virtual event for social media managers, agency owners and creators, where we share product launches and where social media is heading.
Try Ella in Rella
Start a free Rella trial or book a demo to see Ella and Workflows in action.
