Creators Cash Course
Strategies 🧠
Can you share some strategies for effectively monetizing social media platforms as an influencer beyond brand deals?
Finding what you are good at + what creators are coming to you for?
If you are good at creating engaging content, getting into User Generated Content (brands pay you to create content for them!) could be perfect for you.
If you are known for providing value to brands, consulting and giving brands feedback could be another income stream.
If your audience always asks you questions about a specific topic you are considered an expert in, creating a course could be the right path for you
There are plenty of ways to monetize your content and social media experience besides just brand deals! Diversifying is so important.
Rule of 3 💡
With the possibility of a TikTok ban, what advice do you have for influencers who heavily rely on this platform for their income and their reach?
Never put all your eggs in one basket - regardless of ban or no ban! Your accounts could get hacked, there could be a ban, or social media platforms could go away.
Lissette recommends the rule of 3:
Pick your 3 favorite platforms to be on
Platform 1: Where you connect the most with your audience (For Natalie, that's Instagram!)
Platform 2: Searchability. Make sure this platform is a platform people can search and find your content (YouTube and TikTok are good examples of social media platforms turned search engines)
Platform 3: What you enjoy! You don't have a set strategy - you just enjoy creating content here and posting for fun. If it turns into something bigger - great!
Repurpose your content using Rella! Turn one short form post to all three platforms at once.
Future of Influencer Industry 🚀
What is your prediction for the influencer industry in the next 5 years?
Video and audio content are here to stay! People are used to consuming video for their attention spans and audio is great because consumers can multi-task while listening.
Authenticity. People are going to crave relatability and things that make creators unique - not the same.
New platforms will always come along - always secure your usernames and test it, in the beginning, to see if you like it.
Brand Deals 💰
How can creators find more lucrative brand deals?
Creators need to pitch to more brands - Lissette works with brands every day and constantly hears brands telling her she wishes more creators would pitch them!
Brand deals usually take 2-3 months to bring to life. For example, if you want to pitch for the holidays, you should start reaching out in September/October.
How to craft the perfect pitch:
Introduce yourself
Show content you have already naturally talked about the brand in or where the brand organically fits
Explain what an ideal partnership would look like (remember, it is a win-win)
Recap of your analytics and numbers
Ask to connect and meet!
Don't forget to follow up, follow up, and follow up!
And we announced our new feature... SHARE PREVIEW! You can now share content with anyone with a link and have them comment on the post. Sending in your sponsored content has never been easier and brands will be so impressed with how organized you are.
Natalie Barbu is the co-founder and CEO of Rella, a digital workspace for creators to manage their content and their business, and has been a content creator for the past 12 years.
Lissette Calveiro is an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach. She is also the founder of Influence With Impact®, a consultancy that supports influencers & personal brands in turning their social presence into a balanced business with community impact.
