How to Become A Creator in 2024
Being a content creator in 2024 is an exciting endeavor that goes beyond just garnering views. In my 12 years as a content creator, I've learned that building a loyal and engaged community is key, even during periods of plateau or decline. Here is a guide on how to become a successful content creator in 2024.
Types of Content 📱
Identify Your Interests and Unique Voice
Begin by considering the type of content you enjoy watching and what you genuinely enjoy creating. It's crucial to focus on what makes sense to you rather than chasing views. Authenticity is the key to standing out.
Niche Down or Content Pillars
While some creators find success by niching down, it's not mandatory. Alternatively, consider organizing your content into three pillars. This approach allows for diversity while maintaining a cohesive theme. For instance, my content revolves around content creation, startup content, and my life in Miami.
Choosing Platforms 📸
Start with 1 or 2 Platforms
Rather than trying to be everywhere at once, start with one or two platforms. I recommend Instagram for community building and either YouTube or TikTok based on your preferences. Consistency is key, and trying to manage too many platforms initially can lead to burnout.
Equipment and Editing
Depending on your chosen platforms, your equipment needs will differ. For long-form content on YouTube, a camera like the Sony ZV1 is suitable, while short-form content can be created using a smartphone. Focus on content quality over algorithmic hacks for growth.
Strategize & Organize 🧠
Consistency is Crucial
Treating content creation as a job requires proper organization. Use tools like Rella to plan content weekly or monthly by platform. Repurposing content across platforms can maximize your reach efficiently.
Consistency > Quality 📈
Start with Consistency
In the early stages, prioritize consistency over perfection. Your initial content may not be perfect, but the key is to exercise the habit of creating and uploading regularly. As you gain a loyal audience, you can focus on improving quality.
Monetization 💰
Diversify Revenue Streams
Explore various monetization avenues, including brand deals, affiliate marketing, selling courses, AdSense, and community memberships. However, a loyal and engaged audience is crucial before tapping into these revenue streams.
To succeed as a content creator in 2024, focus on defining your content pillars, select your priority platforms, strategize and organize effectively, prioritize consistency over perfection, and let monetization follow the growth of your dedicated audience.
