Is Instagram Threads Dead?
In July 2023, Instagram released an app called “Threads," which competes with other text-based apps like X (formerly Twitter).
Is Instagram Threads Dead? 💬
During its release week, Threads had an overwhelmingly positive response. Instagram users can create a Threads account with their Instagram login/profile information, which resulted in over 100,000 Threads accounts created during its first week. But after just a few short weeks, active usage on the app declined.
Should Creators Care? 📱
It's easy to view Threads as just another app to keep up with. Creators shouldn't give up on Threads because the app is constantly evolving. Other aspects that makes Threads unique are its:
Algorithm: On Instagram, your posts are primarily shown to your followers only. Threads has the advantage of your posts being shown to people who don't follow you, which increases your chances of growing your audience.
Ease of use: Posting on threads doesn't require the time and effort needed for photo or video based content.
Threads from creators in the Rella community
What Content Works on Threads? ✏️
Instagram Threads prioritizes authenticity, not strategy. So post what’s on your mind! Here are examples of types of content to post:
Random thoughts
Updates
Debates/polls
Repurposed content
Relatable quotes
Instagram Threads Strategy 🧠
Unlike other platforms that require detailed strategies to grow your audience, your Instagram Threads strategy can be very simple. Here are a few tips:
Take 60 seconds each day and post a Thread.
Use Rella to brainstorm your Threads content.
In August of 2023, there are no social media planners that support direct Threads planning. But don't worry, we have a solution for you! Use Rella's "Other" platform to plan and schedule your Threads content.
If you want to go the extra mile, here are a few more tips for utilizing Threads:
Follow and tag brands in your Threads
Ask your followers for content ideas
Turn your best video content into Threads
Turn your best threads into video content
Share Threads exclusive content to build your audience
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