How to Use TikTok Shop (Creator vs Biz)
TikTok Shop is the platform's method of supporting e-commerce. TikTok started testing this feature in November of 2022 and now users can create their own shop and attach products to their videos. TikTok Shop allows creators and businesses to earn revenue directly through the app.
Importance of TikTok Shop 📱
TikTok heavily prioritizes its latest features. Users who interact with TikTok shop have a higher likelihood of having the algorithm boost their videos. Businesses and creators have gone viral and have made thousands of dollars from utilizing and promoting their TikTok Shops. In 2023, social commerce is a billion-dollar industry. Using TikTok shop can help you:
Earn revenue
Increase your views
Grow your TikTok following
Bring awareness to your products
TikTok Shop for Creators 🎨
Creators can apply to the TikTok Shop Affiliate program by going to their TikTok Profile > Menu > Creator tools > Creator Next > TikTok Shop for Creators.
Here's everything you need to earn commission:
TikTok account
Have over 5,000 followers
Be at least 18 years old
Have 50+ video views in the last 28 days
Have posted a video on TikTok in the past 28 days
Strategy for Creators 🧠
Treat your TikTok shop like Amazon Storefront, or any other affiliate program
Talk about/link products to your videos that will bring value to your audience
Use Rella to plan your TikTok videos
Eligibility ✅
If you don’t have enough followers or content to be part of the TikTok Shop Affiliate program, don’t stress. Monetization shouldn’t be your focus right now. Prioritize building your community! Use Rella to brainstorm your content strategy and plan your TikTok videos.
TikTok Shop for Business Owners 🏢
Business owners can create their own TikTok shop by registering through the TikTok Seller Center.
Here's everything you need to register:
TikTok account
Business information/documents
Business bank account
Once you register, it takes 2-3 days to review your application. When your application is approved you can add products to your shop through your profile and track performance analytics.
Strategy for Business Owners ✏️
Treat your TikTok Shop as an extension of your main e-commerce platform
Add products to your TikTok profile
Link products to your TikTok videos
Go on TikTok live and promote your product
Offer a discount for buying products through TikTok Shop
If you’re a social media manager for a business, get your client to set up their TikTok shop.
Use Rella to plan your TikTok videos and lives
TikTok Shop Incentives 💰
TikTok shop is offering free shipping for products that are $20 or more
Some creators are being offered $60 credits to purchase and promote products.
*August 2023 incentives
If you're eligible, apply to be a part of TikTok Shop as a Creator or Seller. Balance is key. Don't over-promote your TikTok Shop. Your audience is looking for authenticity. Monetization is great but don’t neglect fostering your community.
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