How to go Viral on TikTok
Why was TikTok the most downloaded app in 2021? It was downloaded a total of 656 million times in 2021. TikTok is unlike any other app because it allows for huge discoverability and impact. Many social media apps are looking to TikTok for feature development. Examples of this include YouTube with YouTube Shorts, Instagram with Instagram Reels, and Snapchat with Snapchat Spotlight.
TikTok is the only app, as of now, to allow a creator to go viral with one piece of content due to its recommendation-based algorithm.
Getting Views 📱
Before we discuss how to get more views on your TikToks, let's talk about why views matter in the first place. Going viral on TikTok gives you the opportunity to reach your ideal audience while they learn about your brand, service, or product. Ideally, we want the viewers to resonate with the video and become loyal to your brand. TikTok has a massive impact on culture, 43% of users try something or go somewhere new after seeing it at least once on the platform.
While, there's no secret formula on going viral, we can talk about some things that can help increase your TikTok views.
@rellasocial How to go viral on TikTok, let’s do this! #AlaskaAirCAREoke #microinfluencer #influencers #contentcreator ♬ original sound - RELLA: Social Media Management
How to Grow 📈
The question that everyone wants the answer to is, "How do I get more views on my TikTok videos?". Simply put, provide value to your ideal audience in a way that grabs their attention and is easily digestible. You've probably heard a million things about intro hooks, video duration, and trending sounds and while those are all still valid the most important thing is to provide value.
How do you provide value? Your video should do one of three things: entertain, educate, or inspire. If you do two of those three things, you are golden. Ask yourself, "Would I watch and like this TikTok?". 45% of users feel more connected to brands that teach them something new or give them information about themselves on TikTok.
It doesn't hurt to put out as much content on TikTok without however jeopardizing the quality of your content. You want to be sure that you are producing the best content possible as much as possible to increase your chances of getting more views on your videos.
Now, let's go over some things that may help you increase your views. The length of your video matters because people are more likely to rewatch a shorter video especially if you make it interesting and entertaining. However, this does not mean that 3 minute long video can't go viral. Trends and trending sounds are set up in a format to share ideas/tips in a more relatable way. This is a perfect way for you to hop in and make it relatable to your niche. When brands participate and embraces the trends of TikTok, the community embraces them. 61% of TikTokers like brands better when they create or participate in a trend on TikTok. So, in other words, hop on those trends fast!
TikTok is not only a visual platform but also it is also reliant on audio, so make sure that the tonality of your voice and your background match what you're saying. Our goal here is to keep people engaged for as long as possible. With that being said, hook the viewer's attention within the first few seconds of the videos.
The most important things to remember are to provide your audience with value (whatever that means for you, your niche, and your audience!) and keep your videos as engaging as possible (whether that be with the sound, your background, words, etc.).
