How Do I Fix My Reels Engagement?
Are you trying to keep up with video content on social media? If you want to understand Instagram Reels more comprehensively, keep reading! We are giving you the complete rundown on Reels.
Share to Feed 📸
On Instagram, you will have the option of Sharing to Feed. You can toggle this option on or off; on if you want to Share to Feed and off if you choose not to Share to Feed. Sharing to your Feed will make the Reel appear on your profile grid and under the Reels tab. On the contrary, when choosing not to share to your Feed, your Reel will only appear under the Reels tab on your account.
@rellasocial #greenscreen let’s compare IG reels vs. TikTok and how well they do! #MACChallengeAccepted #microinfluencer #microinfluencertiktok #igreels #reels__tiktok @nataliebarbu ♬ She Share Story (for Vlog) - 山口夕依
Reels vs TikToks 📱
We've noticed that a video will either perform better on one platform rather than both. It might flop on TikTok but perform surprisingly well over on Instagram or vice versa. That is why we always recommend repurposing your content and posting it on all platforms either way. You will never know where your video might perform better until you have it posted.
Trends ⚡️
If you're on social media, then you've probably heard about batch creating content in order to stay consistent. However, with trends coming and going so incredibly fast, we suggest only batch creating your video content a week or so in advance. Doing so will allow you to create relevant content so you can stay ahead of the curve.
Another great piece of advice we have is to have B-roll footage. B-roll footage is just secondary, or supplemental, video footage that you can use at any time.
Engagement 📈
If you are experiencing lower than usual engagement in your Reels, switch up your strategy. Mix up the hashtags you are using or consider sharing your Reel to your Feed if you normally don’t.
The first thing people see in your Reel is either the first 3 seconds of your video, so make sure it is captiviting from the very beginning. Or, ensure that your cover image is attention grabbing so people will more likely to click on it when scrolling through your profile.
Adding a trending audio with not too many videos will help increase your engagement as well as sharing your Reel to your Story.
Consider making your Reel as interesting as possible and keeping it short and to the point.
Ideas 💡
Outfits of the week
Day in the life
Morning/Nighttime Routine
Favorite books/podcasts
Answer a question
Discussing a topic in your niche
Easy breakfast ideas
Healthy and easy snack ideas
Makeup routine
Shopping haul
A general rule of thumb is that most, if not all, tips that apply to TikTok also applies to Instagram Reels.
Make sure the first 3 seconds of your video has a hook
Make your video engaging
Add a trending audio
Make sure the cover image is visually interesting
Adding text that pops up on the screen makes for a more entertaining video
Add captions when necessary
