How to Use LinkedIn as a Creator
LinkedIn is one of the most underutilized networks. If you want to establish yourself as an expert in your field, start building your LinkedIn presence. Keep reading to find out how you can best position yourself and leverage opportunities through LinkedIn.
Share Your Journey 💬
By sharing your progress, you begin to share valuable insight to your peers. As a result, your peers will begin to categorize you as an expert in your field.
What to post on LinkedIn:
Share your updated media kit
Repurpose your blog posts
Comment on industry news
Share new social media features and trends
Highlight your progress and what you've learned
Build Relationships 🤝
On LinkedIn, you'll notice that everyone is there to primarily advance in their career and network. After all, its main use is for professional networking and career development, so building meaningful connections with professionals in your industry is key. Connect with those who you truly believe you can learn something from or vice versa.
When chatting with someone, make sure to always be professional. We recommend always using a more professional and serious even on your LinkedIn posts and use emojis sparingly.
Brand Deals 💰
Here’s a step by step formula on how you can get brand deals through LinkedIn:
Search for a specific company
Under employees look for titles similar to (ex: "Influencer Coordinator" or "Influencer Marketing Manager").
Search "[company name]'s email format" on Google
Search emails using RocketReach
This game plan is much more effective than a traditional DM!
→ Watch our Monetize Your Social Media webinar for more LinkedIn tips!
