How to Repurpose Content on Pinterest
What's makes Pinterest so essential? Pinterest is a great platform for exposure and reach. Pinterest has the longest lifespan of any social platform; Pinterest’s algorithm is tailored to your domain quality, pinner quality, pin quality, and topic relevance. We highly recommend you incorporate Pinterest into your social media channels because it is a great place for inspiration, tips, and projects for any kind of niche you can possibly think of. With that being said, we also recommend actively pinning your content because of the enormous amount of reach you can get on Pinterest. Keep on reading to find out how you can very easily repurpose your content to Pinterest.
Why Pinterest? 📌
Pinterest is a great tool to increase organic traffic and sales if you have a business. If you're a business owner, this is monumental because your content will begin to rank high for search engines resulting in organic traffic.
As we can see, Pinterest is a visual search engine. 93% of shoppers are more likely to buy a product if they can easily search for it with an image search function on mobile. Use this functionality to your advantage and make your Pins visually appealing.
We know that people use Pinterest to save new ideas and one out of 2 millennials in the U.S. uses Pinterest every month. It inspires them to make dreams a reality and transform vague ideas into reality. So, how will your Pin resonate with a millennial?
See Results 💡
Now that you've realized Pinterest's potential, let's go over how to easily repurpose the content that you already have and are using on Instagram and TikTok (work smarter, not harder!)
The content that you can repurpose onto Pinterest includes photos, TikToks, Reels, and Instagram stories. Pro tip: Pinterest users go to Pinterest to search for something (ie food recipes, photo inspiration, outfit inspiration, room decor ideas, journal prompts), so make sure your content is searchable.
You'd want to save the TikTok or Reel without the watermark by going to snaptik.app or snapinsta.app (there are many other versions that work just as well).
A Pin is usually a static image (video format is also allowed) that can be linked to a website. Normally, it takes quite a bit of time for Pins to get any sort of traffic, however Idea Pins are likes Instagram Stories. You are allowed to use either multiple photos or videos, but video format is highly suggested for Idea Pins. Idea Pins also get a lot more traffic almost instantly! Use the space in the description box given to act as a caption to your Idea Pin.
As far as frequency goes, we will suggest 1-2 a week. Once a week is average, while twice a week is above average. However, during the week, on your spare time, go on Pinterest and save any Pins you like to your boards. Active and frequent daily usage will only benefit you in the long term!
If you are interested in topics like this one, be sure to follow Rella on Instagram and TikTok for daily content creation tips, social media updates, and more!
