YouTube Announces ‘New to You’ Feature
YouTuber: “It’s so hard to grow my audience on YouTube! I feel like my videos are not getting shown to my ideal audience.”
YouTube: “Let’s change that!” Introduces New to You
Discoverability 💡
How often do you discover new YouTubers that you just immediately fall in love with and binge-watch all of their YouTube videos? Not that often, right? Well, that’s because YouTube’s discoverability is difficult and makes it nearly impossible for micro (and even new) influencers to go viral. Seriously, when’s the last time you’ve heard about a viral YouTube video?
Now, let’s take a look at TikTok - the social media platform that has made going viral look easy. As you may already know, TikTok has great potential for discoverability because the ‘For You Page' is meant to show you creators that may be new to you, but most importantly, that you find interesting! How many creators have you discovered on TikTok and immediately resonated with them and their content? Probably often! And, that’s because TikTok’s ‘For You Page’ is based on recommendations for you and is designed to help content creators get noticed.
Creators vs Viewers 📱
Every day, people watch over a billion hours of video and generate billions of views so it is safe to assume that this new feature will only improve YouTube's watch time over time.
For YouTube viewers, it allows them to cross paths with YouTube accounts they may like, which in return has them watching YouTube videos for longer periods of time. While, for YouTube creators, it gives them the opportunity to be discovered by people who are aligned with their content but may not have originally crossed paths with their videos yet. It’s a win-win situation for both YouTube viewers and content creators.
New to You vs Explore page 🔍
The Explore page, as we know it, suggests videos that are trending worldwide. However, those videos are not necessarily tailored to our interests or likes. The ‘New to You’ feature is different in the sense that the list of videos will be tailored more to the users’ preferences based on their viewing behavior and will be videos that you haven't seen before, hence its name. ‘New to You’ is YouTube’s version of TikTok’s ‘For You Page’.
New to You vs Home page 🏠
YouTube's home page is already curated based on what you enjoy watching. If you log into your YouTube account, the first thing you will see are recommendations from YouTube. So, how is the 'New to You' page different? YouTube received feedback that the home page feels "a bit stale" and can get repetitive by only showing you content from the same creators. The 'New to You' page will be introducing you to creators you have never watched and think that you will enjoy. Like we said, win-win!
Perks ✨
Discover new content creators and interests
Great for micro or new influencers
Personalized on your likes, viewing history, and trending content
Keeps video suggestions fresh and more engaging
Available on all devices
