Rella Pricing Explained: Which Plan Is Right for Your Social Media Team?
Compare Rella Pro, Premium and Premium Plus: per-seat prices, what each plan includes, and how to choose. Every plan has a free trial.
Insights
Rella has three plans, all priced per seat: Pro at $24, Premium at $48 and Premium Plus at $64 per seat a month when billed yearly ($30, $59 and $79 billed monthly). Every plan includes unlimited social profiles and a free trial.
Which one fits depends on how your team works: whether you need Ella, Rella's AI strategist, how many people approve content, and whether you manage clients under your own brand. This guide breaks down what each plan includes, who it's best for, and how to choose.
Prices as of October 2026. See current pricing for the latest.
Why social media tool pricing feels confusing
Most social media tools price on some mix of:
the number of users
the number of social accounts or brands
which features you unlock
That makes tools hard to compare, especially when approvals, collaboration and content volume aren't spelled out. An agency adding its tenth client can suddenly jump a tier.
Rella takes a simpler approach: you pay per seat, and the number of brands and social profiles you manage never changes the price.
How Rella pricing works
Four rules apply on every plan:
You pay per seat. A seat is a team member who creates or edits content in Rella.
Reviewers are free. Clients and stakeholders can view, comment, upload media and update statuses from a shared link, with no login and no paid seat.
Brands are unlimited. Every business gets its own Social Space with its own profiles, calendar and analytics. Adding a client never raises your price.
Yearly billing saves 20%. Every plan also starts with a 14-day free trial.
Rella Pro: for content management
$24 per seat a month billed yearly ($288 a year), or $30 billed monthly.
Best for solo social media managers and small businesses that need consistent planning and posting.
Pro includes:
Unlimited social profiles and Social Spaces
Content calendar, Kanban boards and task management
Auto-posting to 9 platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads, X and Google Business Profile
Public share links, where reviewers can change update post statuses
Analytics reporting
Instagram feed preview
Not included: Ella (AI) and the full approvals flow. Both start on Premium.
Rella Premium: for collaboration and automation
$48 per seat a month billed yearly ($576 a year), or $59 billed monthly. Our most popular plan.
Best for in-house marketing teams and agencies working with clients and stakeholders.
Everything in Pro, plus:
Ella, Rella's AI strategist, with a set monthly usage (pay-as-you-go credits after that). Ella drafts content in your brand voice, analyzes performance and helps plan strategy.
Workflows that automate repeat steps
The full approvals flow with a single approver
Public communication with clients and advanced sharing
Instagram inbox
MCP integration, to connect Rella to Claude, ChatGPT and other AI tools
Rella Premium Plus: for tailored solutions and support
$64 per seat a month billed yearly ($768 a year), or $79 billed monthly.
Best for social media managers and agencies managing many clients or approval steps.
Everything in Premium, plus:
Unlimited Ella usage
Multiple approvers per post
White labeling, so clients see your brand, not Rella's
1:1 onboarding and priority support
Rella plans at a glance
All plans: unlimited social profiles and Social Spaces, auto-posting to 9 platforms, calendar, Kanban boards, tasks, analytics reporting and a free trial
Ella (AI): not on Pro, set monthly usage on Premium, unlimited on Premium Plus
Approvals: status changes on Pro, full flow with one approver on Premium, multiple approvers on Premium Plus
Workflows, Instagram inbox and MCP integration: Premium and Premium Plus
White labeling, 1:1 onboarding and priority support: Premium Plus only
See a full plan comparison for more details.
How to choose the right plan
Answer four questions:
Do you need AI help with writing, analysis or strategy? If yes, start at Premium. Ella isn't on Pro.
Do clients or managers formally sign off on content? Pro lets reviewers mark a post's status. For a real approval step before posting, choose Premium. For several approvers, choose Premium Plus.
Do you want automations or an Instagram inbox? Both start at Premium.
Do clients need to see your brand instead of Rella's? That's white labeling, on Premium Plus only.
If you answered no to all four, Pro is enough. Most teams that work with clients land on Premium.
How Rella compares to other social media tools
Many social media tools charge per social account or per brand, keep collaboration features for enterprise tiers, and leave project management to a separate app. Rella is built the other way around: unlimited brands on every plan, approvals and tasks built in, and pricing that only grows with the people who create content.
Is Rella worth the cost?
Rella's value is in the full process, not just the scheduling. Teams use it to:
Send clients one link to connect accounts and approve content
Plan, assign and publish content in one place instead of five tools
Use Ella to analyze performance and sharpen strategy (Premium and up)
Manage any number of clients without the price going up
The easiest way to decide is to start a free trial or book a demo.
Frequently asked questions
How much does Rella cost?
Rella costs $24, $48 or $64 per seat a month billed yearly, for Pro, Premium and Premium Plus. Billed monthly, it's $30, $59 or $79.
Is Ella included in Rella Pro?
No. Ella is available on Premium (set monthly usage) and Premium Plus (unlimited).
Do I need to buy seats for clients or reviewers?
No. Anyone giving feedback can view, comment and update statuses from a shared link for free. You only pay for team members who create or edit content.
Does Rella charge per social account or brand?
No. Every plan includes unlimited social profiles and Social Spaces.
Can I try Rella for free?
Yes. Every plan comes with a free trial, and you can cancel anytime from your account settings.
Which plan has approvals?
Pro lets reviewers change a post's approval status from a share link. The full approvals flow is on Premium (one approver) and Premium Plus (multiple approvers).
