Instagram Metrics on Rella
Rella provides Instagram analytics for post and reels. Metrics do not account for stories or trial reels. You must connect an Instagram account to Rella to view analytics.
Profile Insights
Accounts Engaged: Accounts that interacted with your profile
Profile Visits: Number of times your profile was viewed
Profile Link Taps: Clicks on your profile (e.g. website, email)
Followers: Total followers over the lifetime of the account
Follower Growth: Net follower change over time
Total Posts: Total number of posts in the period
Gender: Follower gender distribution
City: Follower city distribution
Country: Follower country distribution
Age: Follower age distribution
Content Insights
Engagement: Total engagement across all content for the period
Views: Content views for the period
Accounts Reached: Reach for the period
Shares
Saves
Replies
Comments
Organic Post Insights
The Organic Post Insights table lets you review performance at the individual post level. For Instagram, each post displays:
Views
Reach
Engagement
Likes
Comments
Shares
Follows and
Average Watch Time
Utilize the "Columns" option in the top right corner of the table to turn individual metrics on or off.
Instagram Analytics FAQs
Does Rella track story and trial reel metrics?
Rella provides Instagram analytics for post and reels. Metrics do not account for stories or trial reels.
Does Rella track paid Instagram metrics?
Rella accounts for organic metrics. Please use Meta Business Suite for paid metrics.
Can I run Instagram ads through Rella?
Please use Instagram or Meta Business Suite to boost content or run paid Instagram ads.