How to Grow a Loyal Following
By now, we know you do not need a million followers to be an influencer. What you do need is a loyal following, a community that trusts and values your opinion. Influencers have a platform that they can use for a variety of different things. But, the question is, how do you get a loyal following on social media?
Growing your Social Media 📈
We've all heard of the evergreen tips on how to grow your social media channels. Those tips consist of having a niche, posting frequent content that is valuable, and engaging with your current community. And while these tips work and are important to follow in order to grow on social media, there is something that most people miss. But before we tell you what that is, let's talk about the ones that happen to be more common.
Be consistent
Provide valuable and meaningful content
Engage with your followers
Have a niche
Develop a social media strategy
Show your personality
Being consistent on social media and showing up every day whether that is on Stories, posting a photo on Instagram, or on TikTok is important because without posting frequently, it will only take you longer to grow your following. Implementing valuable and meaningful content in your social media strategy is what will differentiate you from everyone. Make people want to look at your content either because it's relatable, funny, or helpful. And, within your social media strategy make a realistic posting schedule that will work for you. Furthermore, engagement is key because it humanizes your social media account. Your followers will feel even more connected to you when you take 5 seconds to respond to their DM or comment.
Turning Followers into Loyal Followers 🤝
After learning the ins and outs of social media, we've discovered a few things. In order to grow a loyal following, you have to give them a reason to stay and that can be through providing valuable content that is relevant to your niche. It's nice having a niche because it will make it so much easier for you to come up with content. Valuable and meaningful content can look different in every niche, but put yourself in your consumers' shoes and ask yourself, "What would they like to see? or What would be beneficial for them to know?". Additionally, posting frequently on social media will help you grow tremendously, but do not jeopardize the quality of your content. Quality over quantity!
What will make the biggest impact on your followers and your growth is when you are yourself, you show your personality, are authentic and vulnerable. Keep in mind that people connect with people. Treat your followers as if they are your friend instead of a follower or a fan. So, this is when engagement comes into play and what will turn followers into loyal followers.
Your followers will become loyal to you when you share with them authentic pieces of yourself and your life to them.
Influencers with Loyal Followings 📱
Jenna Palek: began sharing her life with the internet when she applied to TikTok through a TikTok (it was something different and "out there). People soon began to felt like they were friends with her because of her authentic presence on social media.
Anna x Sitar: Her bubbly personality is contagious, but her Starbuck series is what made her go viral on TikTok. Now, she is able to share other parts of her life with us because we are loyal to her. She has shown us vulnerable parts of her life and that she is multi-faceted just like you and me.
Emily Mariko: Emily has a very noticeable niche and this shows us how crucial having a niche is. Her account went viral for the salmon bowl TikTok, and now, she is known for her soothing videos and beautiful meals.
