The Rise of Video Podcasting
The Podcast Industry
If you’re an avid podcast consumer, you may have noticed your favorite shows make one change that has impacted the way you interact when tuning into a new episode…
Until recently, podcasts have primarily existed as an audio-only experience, but now an increasing number are embracing visual elements.
How has the shift to video affected both podcasters and consumers?
Podcaster POV
Cons- Video podcasts add an extra layer of time, effort,& money. More podcasters are renting studio spaces than ever before.
Pros- Video podcasts keep audiences visually engaged. Podcasters are also able to repurpose clips to social media to expand their reach.
Consumer POV
Cons- Audio podcast consumers have expressed feeling neglected by the increase of visual elements.
Pros- Video podcasts can help consumers feel more connected. Enhancing the experience visually evokes the feeling of watching a show. Consumers are now streaming podcasts to their TVs instead of headphones.
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